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Everything about the Entertainment Industry

Find out all the Entertainment booking insider tips from World's leading entertainment agency ARTIST BOOKINGS.

Choosing a Keynote Speaker

Choosing a keynote speaker for your event can be tricky. You want to leave your audience feeling moved, inspired, and ready for the future—but how do you pick the perfect person to do just that?

 

Your keynote speaker is one of the most important choices you will make in planning your event, and we believe that every conference organizer is a visionary.

You have a vision for what you want your audience to take away from your event, and we can help you find the perfect keynote speaker to put that vision into words.

Ensuring Your Guests Have The Best Possible Experience

So how do you find just the right keynote? Thinking about the guest experience will get you most of the way there. The keynote speaker is usually what sets the tone for your event, and you want to choose someone who will make those attending feel special, excited, and ready to take on the world. 

It's like when you're buying a gift for someone—you want it to be something they'll really love, not just something that seems good on the surface. We can help you find the right person for your particular event—just let us know what kind of energy you're looking for!


Know Your Audience

Your choice should be someone who understands your audience's demographic—that's why it's mission-critical to identify key characteristics of your group. Consider things like age range, gender, ethnicity, and more.

Are they a tech-savvy bunch or do they still think that an email is something you send via postal service?

Are they Gen Xers who're getting into their groove in life or millennials who are about to take over the world?

Perhaps you've got a mixed crowd with baby boomers and Gen Zs thrown in for good measure?

It's important to note that the more you know about your audience, the more likely it is you'll be able to find a keynote speaker that will resonate with them. They can connect with their experiences and offer advice on how to overcome challenges they've faced. We believe that the guest experience is the foundation of any successful event, and our keynote speakers are hand-selected for their ability to provide any type of audience with an unforgettable experience.


Defining Your Message

We all know the best speakers are the ones who can get inside the heads of their audiences and tailor their message to what they need to hear. But often, that’s easier said than done.

There are many factors to consider, but the most important is what you want your guests to take away. What are the themes of your event? What is the message?

Choosing a speaker who will reflect this theme and leave the audience inspired and invigorated is key. The right speaker will have a background or experience that is relevant to the audience. 

For example - if you’re in education, what are teachers talking about? If you’re in retail, what topics and issues are trending? You don’t need to be an expert yourself—you just have to know where to focus.

That way, we can help you find a speaker who knows how to adapt their content to an audience who understands the core concepts and has already heard about emerging issues.

Taking Care of Logistics

What we do is simple: we work with you to understand what kind of conference or event you're having and the type of experience you want your guests to have—and then we find the speaker who can make it happen. We’ve covered all the bases for selecting keynote speakers for your events, and we know with this post you’ll be able to make an informed decision about who to get on board.

If you're looking to draw attendees from all over the world, we can put together an international list of possible speakers for events that are based on diverse locations and experiences, so there's something for everyone. We can even help you procure speakers with specific talents or areas of expertise for more specific events, like tech or science conferences. Our goal is to help you find the right person for your audience's taste!

A Successful Conference + The Best Speaker For You

​​Ultimately, the best keynote speaker for your event will be someone who understands your vision, and can deliver a memorable speech that leaves those in attendance feeling inspired. It doesn't matter whether you're looking for someone to speak about finance or technology, leadership or social change—we can connect you with the perfect keynote speaker to suit any occasion.

Mashaka Gunnulson